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Promote your products on and off the Internet while the majority of your competitors focus their efforts online. It’s a fact: a great many second generation resell rights products come via lazier marketers who, if it doesn’t sell online, would rather go out of business than seek alternative places to sell. Few will ever create their own offline sales letters and promotional materials, so the entire offline market remains wide open for more creative promoters.
Again, the trick is to be different, tackle markets and media your lazy competitors won’t notice, and if they do know about the many ways to promote a product on and off the Internet, most are unwilling to put in the extra effort involved.
GREAT WAYS TO MARKET YOUR BUSINESS ON AND OFF THE INTERNET
Creating real wealth on the Internet means leaving no stone unturned in your quest to drive visitors to your site. Surprisingly, many of the best ways to market an online business is away from the Internet as this section will reveal. So here we go with dozens of ways to promote your online venture offline!
TIPS
* Look for magazines requesting readers’ letters, especially computer and Internet or business-related magazines, or whatever publications appeal to our target audience. Submit letters, photographs, useful tips, etc., and give your URL as the contact point for more information.
* Include your email and web site address in all your offline advertisements. Most of my classified advertisements, on and off the Internet, point to just one of my sites and although the site has not even been registered with search engines it brings a steady trickle of visitors and buyers for one of my writing courses.
* Place your Internet contact details on all communications leaving your office: business letterheads, products, product packaging, invoices, business cards, etc.
* Make sure your URL appears in wide circulation directories such as ‘Yellow Pages’, ‘Thomson’s Directory’, ‘Talking Pages’, and so on.
* Place offline ads wherever you can to promote your products and services, as well as your Internet contact details (but only if they’ve been tested and actually attract a profit).
NOT ONLY, BUT ALSO ….. Add your email address and url to …..
Small ads. in subscription magazines ….. coupons ….. handbills and flyers locally ….. letterheads ….. front and back of envelopes ….. business cards ….. cards in shop and post office windows ….. cards on supermarket noticeboards ….. flyers pinned to telegraph poles (careful you don’t get caught) ….. billboard ads. ….. national magazines and newspapers ….. local publications ….. regional publications ….. freesheets ….. niche market publications ….. trade journals ….. import/export bulletins ….. ads on television ….. ads on radio ….. mention them in television and radio interviews ….. business vehicles ….. staff uniforms ….. beermats ….. place mats in restaurants ….. on serviettes donated to local groups comprising your target audience ….. book matches ….. mouse mats ….. publicity at tradeshows ….. cards on college notice boards ….. fax broadcasts ….. telephone answer machine messages ….. media kits ….. shipping labels ….. invoices ….. cheques ….. information books ….. direct mail letters ….. card decks ….. articles ….. free books ….. free gifts ….. software ….. catalogues ….. videos ….. cassette labels ….. disks ….. CD roms ….. infomercials ….. bumper stickers ….. key rings ….. cards and other souvenir games ….. coffee and tea mugs ….. calendars ….. banner ads. ….. magnets ….. discount slips ….. money off vouchers ….. compliments slips ….. classified ads ….. display ads ….. key chains ….. letter openers ….. book marks ….. publicity gifts ….. business equipment ….. diaries ….. souvenirs ….. advertising wallcharts ….. wall calendars ….. pens ….. pencils ….. rubbers ….. lottery ticket holders ….. etc.